"Additionally, the 49ers hosted a special screening of 'Out to Win,' a documentary chronicling the lives of LGBTQ athletes, in partnership with the LGBT Film Festival back in 2015 in conjunction with Super Bowl 50. "49ers PRIDE is an extension of the franchise’s long-standing support of the LGBTQ+ community and allies, including almost $150,000 in donations since 2005 to local nonprofits such as GLAAD and the San Francisco LGBTQ Center," the press release says. In their press release, the team described 49ers PRIDE as an effort that "furthers the organization’s demonstrated commitment to diversity, equity, and inclusion for its employees and supporters." The #49ers have announced the creation of #49ersPRIDE, believed to be the first-ever fan community started by an franchise to directly engage and support LGBTQ+ fans and allies. "If your team is the red and gold, you belong in the 49ers family." "As we prepare for the upcoming football season, we want to celebrate the passion of the Faithful, no matter how they identify," Kittle says in the video.
In 2016, Niners CEO Jed York donated $75,000 to the Equality North Carolina Foundation, which was fighting the state’s House Bill 2.Members of 49ers PRIDE will have the chance to participate in pride-themed events and experiences while also having access to exclusive offers, merchandise and contests. The 49ers revealed 49ers PRIDE to the public via a social media video featuring Guido, cornerback Richard Sherman, and tight end George Kittle. Since 2005, the 49ers have donated almost $150,000 to Bay Area groups like GLAAD (the Gay & Lesbian Alliance Against Defamation) and the San Francisco LGBTQ Center the team has also previously sponsored and hosted the GLAAD Awards at Levi’s Stadium. “We want every fan to feel like a part of the 49ers family and we look forward to furthering our presence in the LGBTQ+ community through this initiative.” “The 49ers organization is proud to welcome 49ers PRIDE – the official community of 49ers fans who identify as LGBTQ+ and their allies – to our network of fan groups that connect members of the Faithful with our brand and create unique engagement opportunities,” he said. Guido said the group underscores the team’s ongoing commitment to supporting the LGBTQ+ community. ‘We want every fan to feel like part of the 49ers family’ San Francisco team president Al Guido announced the group on Wednesday at the LGBTQ+ Activism in Sport town hall, which was held at Levi’s Stadium and co-hosted by the 49ers and San Jose State.
Members of 49ers PRIDE will be invited to watch parties with other members of the group and have the opportunity to march with front-office employees at San Francisco Pride. “If your team is the Red and Gold, you belong in the 49ers family.” “We want to celebrate the passion of all the faithful, no matter how they identify,” Kittle said. (Getty Images)Ī companion video announcing the group features cornerback Richard Sherman and tight end George Kittle. The San Francisco 49ers unveiled "49ers PRIDE" on Wednesday, a way of letting LGBTQ+ members of the Faithful know they're welcome.